Marketing Initiatives
| PARCO’s International Affiliations have long grown to a strategy of keeping good relations with its international partners. | |
| The oil marketing company, TOTAL PARCO PAKISTAN LTD (TPPL), is a joint venture between PARCO and TOTAL S.A of France. TPPL is marketing consumer petroleum products through its national network of retail outlets. At present TPPL has more than 200 retail outlets around the country. |  |
| Marketing of Petroleum Products | |
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True to its reputation of always being a dynamic organization ready to adapt to the ever-changing environment, PARCO has been successfully marketing Petroleum products for the last nine years. Having developed and extended its cross-country pipeline system and storage facilities and having made a huge investment of US$886 million in the MCR, it was all but logical for PARCO to increase its earnings by marketing its own Petroleum products. The Refinery has placed PARCO in an ideal position to market these products. Therefore, PARCO is delivering accurate quantities of high quality products into the customer's premises in a timely manner and at the lowest cost through the shortest and safest routes. |
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| A. PEARL: Quality & Value | |
| PARCO is engaged in its marketing activities through the brand name "PEARL". The Word "PEARL" is associated with the Symbol of Purity and Preciousness, which translates to a message of Quality and Value for petroleum products. Marketing of Fuel & Lubricants is also being done under the Brand Image of "PEARL LUBES" |  |
| B. Lubricants | |
| The company has been marketing OMV Lubricants imported from Austria which are already available in the local markets. |  |
| PARCO is also locally producing automotive engine oils under the names of “PEARL i.e. Truck Plus”, "PEARL Energy", "PEARL Zabardast", "PEARL Speed" and Gear Oil named as "Gearup" etc. | |
| C. Fuel Products | |
| PARCO under the brand name of PEARL is also marketing Furnace Oil (FO) to Captive Power, Cement Plants, and other industries particularly in Punjab. | |
| D. LPG | |
| MCR is producing approximately 150,000 MTons of LPG annually which is around 3.7% of total production of the Refinery at standard Crude Composition. PARCO sells its 75% of LPG production to fifteen (15) leading LPG Marketing Companies operating in the Country, while remaining 25% of production is self-marketed by PARCO through SHV Energy Pakistan under a Technical Services & Support Agreement (TSSA). PARCO is supplying LPG to its Customers through Gantry & Pipeline. |  |
| E. Sulphur | |
| Approximately 22,000 M. Tons of Sulphur is being produced at MCR per annum. PARCO vends its Sulphur production through Open Tendering by placing ads in newspapers on quarterly basis. | |